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Brazil International

WHO WE ARE

 

SHE MADE DANCE HER UNIVERSE OF EXPRESSION FOR 10 YEARS. IN SPORT, HE FOUND THE  SPACE IN WHICH TO MOVE, AND CONTEMPLATE THE LIMITS AND TEXTURES OF NATURE. LAPIMA AROSE FROM THEIR INTEREST IN MOVEMENT AND AESTHETIC RIGOR, A BRAND OF SUNGLASSES PROFOUND IN CREATION, AND ORIGINAL IN ESSENCE. LEAD BY THE COUPLE GISELA AND GUSTAVO ASSIS, IT’S BASED ON AN EXERCISE OF CONSTANT EXPERIMENTATION. IN ITS SEARCH FOR AUTHENTICITY, IT HAS PROVEN TO BE A DISRUPTIVE PRESENCE IN BRAZILIAN DESIGN, WITH GEOMETRIC LINES THAT PLAY WITH LIGHT AND SHADOW IN FRAMES SCULPTED FROM ITALIAN ACETATE.

“I LOVE OBJECTS, AND AM INTERESTED IN VOLUMES AND SHAPES. THE DESIGN OF OUR SUNGLASSES IS A CONSTANT AESTHETIC EXERCISE”, SAYS GUSTAVO. HE CREATES PIECES THAT DELICATELY FRAME THE FACE WHILE STILL EVOKING A SHARP IMAGE, FULL OF ATTITUDE. BY LEAVING THE COMFORT ZONE, AND DECONSTRUCTING AND EXPERIMENTING WITH THE IMPROBABLE, THE DUO ARRIVED AT A FINAL OBJECT, THAT ACTS AS A BREATHER IN THE URBAN CHAOS, A NEW PERSPECTIVE OF THE WORLD. MORE THAN AN ACCESSORY, IT’S A LENS THROUGH WHICH TO SEE LIFE.

LAUNCHED IN 2016, LAPIMA WAS NURTURED FOR TWO YEARS IN A CONVERSATION BETWEEN SHAPE, CONTENT, HISTORY, AND QUALITY. TIME IS REQUIRED TO LOSE ONESELF IN THE SKETCHES THAT MIX BRAZILIAN NATURE WITH DECONSTRUCTIVIST ARCHITECTURE. CITIES, FORESTS, AND BEACHES ARE WOVEN TOGETHER IN CREATIONS THAT ERASE EXAGGERATIONS AND REVEAL THE BEAUTY OF THE SUBTLEST OF DETAILS.  O  SUNITING HANDMADE WITH CUTTING-EDGE TECHNOLOGY, THEY MIX MODERN LINES WITH VINTAGE ELEGANCE IN TIMELESS DESIGNS.

THE SUNGLASSES ARE MANUFACTURED BY ARTISANS IN THE FOUNDERS’ OWN ATELIER AND UNDER THEIR GUIDANCE, THEY ARE CONCIEVED FROM DIALOGS AS INTENSE AS THE FINAL PRODUCT ITSELF.  FIT’S NOT FASHION, IT’S NOT A TREND. IT’S TIMELESS DESIGN AND COMPLETE TECHNICAL MASTERY. “WE LIVE LAPIMA 24 HOURS A DAY, 7 DAYS A WEEK. THE RHYTHM IS FRENETIC, THE SELF-IMPROVEMENT IS CONSTANT, AND THE FINAL RESULT IS CALM” SAYS GISELA. BY OVERCOMING TRADITIONAL AESTHETIC LIMITS WITH AN AVANT-GARDE VISION, GRAPHIC LINES, AND SINUOUS MOVEMENTS, THE BRAND IS AN INVITATION FOR INDIVIDUALITY SHAPED IN BRAZIL.